New Tourism Marketing District In Amador Faces Opposition

New Tourism Marketing District In Amador Faces Opposition 

The drive to create a new tourism marketing district in Amador County ran into its first public opposition on Tuesday in a hearing before the board of supervisors. The district, which would impose a new 2% fee of hotel room stays in the county to fund tourism advertising and promotion efforts, received a very mixed reaction from different hotel owners in the county. Daisy Mahay, whose family owns the Days Inn in Sutter Creek, called the new fee “Anti-business, anti-tourism and anti-Amador.” While Sandy Anderson, a member of the Sutter Creek City Council and a bed and breakfast owner, said it would be “ridiculous” to say that a 2% increase would cost reservations. The proposed tourism district has previously appeared before each of the counties five cities for approval and several times before the board of supervisors without opposition, but now its final approval is in jeopardy. A bare 51% majority of hotel owners have signed a petition of support for the new district, as required by law, but several owners on the support petition signed a new letter opposing the district. A final vote of the board of supervisors was scheduled for December 19th, but it is unknown now if a majority of hotel owners in the county support the proposal. 

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